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Al Baraka Islamic Bank Wins the First Live Streaming-Virtual Studio Award in the Region for 2022

Al Baraka Islamic Bank Wins the First Live Streaming-Virtual Studio Award in the Region for 2022

Al Baraka Islamic Bank (AIB), has been awarded the “Best Marketing Campaign via Virtual Live Broadcast in the Kingdom of Bahrain” in 2022, in a ceremony held by International Finance Awards to give recognition to global businesses across multiple industries including banking, finance and wealth management for displaying corporate excellence, market innovation and capability in an international platform.
As the first Bank to receive this award, Al Baraka Islamic Bank was recognized for its commitment to innovatively leading the social media, as this virtual live broadcast enabled the bank to establish a solid level of transparency when announcing the winners of alBarakat grand prizes. Furthermore, this award was given in recognition of the bank's performance in managing the live broadcast on a variety of social media platforms, which resulted in wide participation from followers and customers of the bank.
Speaking on this occasion, Ms. Fatema AlAlawi, Chief Retail Officer at Al Baraka Islamic Bank stated: “we are very proud of being the first in the region to receive this prestigious award, which is a result of our continuous efforts to use our social platforms to promote our banking products and services to our valued customers in a personal, innovative and distinctive ways”. Ms. AlAlawi also added, “several interactive live broadcasts are hosted on our social media platforms in order to enhance the interaction among our customers and provide valued content. In light of our recent success, we reiterate our commitment to continuing to develop creatively our digital marketing campaigns as part of our marketing strategy”.
The International Finance Awards is one of the largest institutions specialized in the field of financial and business markets in the world, based in the British capital, London. And in its evaluation, institute relies on several criteria, the most important of which is the direct impact of these institutions on society and on the lives of individuals.

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